The Ideas Factory

We're restlessly determined to make products that leave the planet better than we found it. We do things differently – and love sharing our ideas for making things better. Each week we add to our blog, posting everything from DIY beauty recipes, waste-fighting tips, UpCircle guides and interviews with people and brands who inspire us.

Welcome to the UpCircle blog, we hope you enjoy reading…

LGBTQ+ resources to celebrate Pride Month

We've pulled together our favourite LGBTQ+ resources, from podcasts to books and films, these are some our top picks...



During the pandemic, Asian hate crime has wrongfully sky-rocketed. For many of us, over the past few weeks, we’ve consumed knowledge via social media, articles, podcasts – there's a lot to digest

We’ve created a non-exhaustive list of resources, which we hope will serve as a hub of educational materials for us to continue to #StopAsianHate.



Last week via our Instagram we expressed our sadness at what was a particularly awful week for women. We committed to gathering our thoughts before coming back with ideas for what we might be able to actually do. Have a read of this post for our actionable plan, and some additional resources.

Meet the new Team UpCircle members


Team UpCircle has gained 5 new members in as many weeks! We are so excited to be working alongside them and we're already benefitting from the fresh energy and ideas they've brought to the team. 

Behind the Scenes at Dragons’ Den – Our Experience

What was the biggest surprise for us going on the show? Spending over three hours being grilled by the Dragons! Standing the whole time, with bright lights beaming at you, answering question after question.

We had no idea what the BBC would decide to show on TV. It could be the worst moment of our lives: embarrassed in front of millions, laughed at and kicked out of the Den. It was terrifying!