Our Story

Take a look at some of our major milestones along the way:

SEPTEMBER 2016

LET’S DO THIS!

It was time to take the leap…the UpCircle sibling co-founders Will and Anna quit their jobs and risked it all to nurture their by-product beauty baby!

FEBRUARY 2018

SMASHING TARGETS

We achieved our crowdfunding target of £200,000 in just three days and closed the round overfunded by £17,000. Mic drop.

AUGUST 2018

INTO THE DEN

The co-founding siblings take their chances against the Dragons…and walk away victorious. The duo received investment offers from
3 dragons and agreed a deal with Touker and Tej.

NOVEMBER 2018

NAME CHANGER GAME CHANGER

As our product ranges expand we take the opportunity to unify the brand, unveiling a fresh new look and name. Our circular economy mission is now front and centre: we’re ready for world domination.

MARCH 2019

PITCH-TASTIC

A panel of Sainsbury’s buyers listen to fast-paced pitches from six beauty brands shortlisted from over 60 companies. UpCircle is chosen as a winner! We make plans to roll our products out in stores later in the year.

FEBURARY 2020

UPCIRCLE STATESIDE

Anna and Will flew to San Fran to help spread the UpCircle story in the USA...Weeks before borders began to close. UpCircle is available in the states via Whole Foods and Credo Beauty - yeehaw!

APRIL-JUNE 2020

NEW HURDLES, NEW HURDLERS

As we navigate the many challenges that 2020 throws at us, we decide to bring in some new team members to assist! All via Zoom interviews we grow from a team of three to a team of eight between April and
June.

July 2021

SAVING THE 5000

Since launching our Refill Scheme in April, we have saved 5000 pieces of packaging already! Closing the loop is in full swing and we hope to see even more in the future.

NOVEMBER 2021

BROADENING HORIZONS

We release THREE brand new products AND moved our Scrubs to glass jars! Chaotic, but worth it. An even bigger perk? All products are now available in the UpCircle packaging refill scheme. We also broadened the team again by welcoming a new Marketing team member and another pair of hands at our London warehouse.

February 2022

PLASTIC NEGATIVE CERTIFIED!

At UpCircle we now removed more plastic than we create. Waste is our pet-hate, and we are proud to be able to reduce our plastic wherever possible!

April 2022

UPCIRCLE GOES WORLWIDE

For the first time post-Covid, we take to Italy to attend COSMOPROF and spread the UpCircle word throughout Europe. We also introduce UpCircle to Albania and Phillipines - watch this space to see where to go next!

Learn more about us!

Dig deeper into UpCircle below

Our Ingredients

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Our Packaging

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Who We Are

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