VALENTINE'S DAY FLASH SALE
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Valentines Day Flash sale

20% OFF SITEWIDE

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Day + Night Hydration Set

If you'd like to rejuvenate & deeply hydrate your skin, then this set is for you! Contains our Moisturiser, Night Cream and Face Oil.
€55,03 €68,79
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Face Moisturiser with Vitamin E

Our best-selling moisturiser, made with vitamin E and aloe vera that leaves the skin plump and glowing.
€22,39 €27,99
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Conditioner Crème with Plant Keratin + Panthenol

Our conditioner crème delivers intense nourishment with hair loving ingredients like sweet almond oil, shea butter, and olive derived emollients that help protect and lock in essential moisture. Results? Silky soft, smooth feeling hair.

 

Inspiring, upcycling, uplifting: Made with sweet almond oil and shea butter to deeply condition and soften, alongside olive derived emollients that smooth the hair cuticle and enhance slip. This moisture rich blend helps reduce dryness, supports easier detangling, and leaves hair feeling comfortable, healthy, and conditioned without heaviness.

 

Suitable for afro / textured hair, colour treated hair, dry and greasy hair. It works well in soft and hard water.


The UpCircle Promise
Natural, sustainable, vegan & cruelty-free. Housed in 100% plastic-free packaging.

€19,99 €24,99
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Elasticity Boosting Duo

Dryness and elasticity loss? This is exactly what you need! Contains Peptide Serum + Moisturiser.

€41,74 €52,18
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ENDS TONIGHT

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DON'T MISS THESE HIGHEST-RATED PRODUCTS!

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Eye Cream with Hyaluronic Acid + Coffee

Made with hyaluronic acid and caffeine to fade dark circles and puffiness.
€19,99 €24,99
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The Caffeinated Duo + Eye Roller Deal

Fade dark circles, puffiness, fine lines, pigmentation and start glowing! Contains Face Oil and Eye Cream.

€42,39 €52,99
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Shampoo + Conditioner Haircare Duo

The simplest way to get soft, shiny hair: Clinically proven to reduce scalp itchiness, redness and flakes.
€35,99 €44,99
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Peptide Serum with Custard Apple + Blood Orange

Clinically proven to improve skin elasticity by 29% in just 14 days and visibly brighten and even skin tone!

€23,99 €29,99
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€29,99

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OUR PROMISE TO YOU - WE'LL ALWAYS BE:

Cruelty Free

Environmentally Friendly

Sustainable

Natural

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Cleansing Face Balm with Oat Oil + Vitamin E

Remove all make-up or debris in seconds and effortlessly. Dermatologically approved and suitable for all skin types!
€22,39 €27,99
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€27,99

Cleansing Face Milk with Oat Powder + Aloe Vera

It is as good as it sounds. It's SO soothing! Leaves skin feeling smooth, cleansed and hydrated.
€19,99 €24,99
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The Complete Haircare Bundle

Our Best-Selling Shampoo and Conditioner Crème, Hair Serum and Scalp + Hair Oil! This set of products will leave your hair irresistibly soft, strong and shiny. 

 

Includes the following full-sized products:

  • Shampoo Crème 100ml
  • Conditioner Crème 100ml
  • Hair Serum 50ml
  • Scalp + Hair Oil 50ml

The UpCircle Promise

Recyclable glass packaging. Formulated without palm oil, parabens, phthalates, sulphates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain an upcycled ingredient.

€71,36 €89,21
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Anti-Ageing Skincare Bundle

Save 20% with The Anti-Ageing Skin Bundle, offering the most gentle UpCircle products - ideal for skin showing signs of ageing.

The bundle includes the following full-sized products:

  • Cleansing Face Milk with Oat Powder 120ml
  • Cleansing Face Balm with Oat Oil + Vitamin E 55ml
  • Eye Cream with Hyaluronic Acid + Coffee 15ml
  • Face Moisturiser with Vitamin E + Aloe Vera 60ml 
  • Night Cream with Hyaluronic Acid and Niacinamide 55ml
  • Organic Face Oil with Coffee Oil 30ml
  • SPF 25 Mineral Sunscreen 60ml

Our gentle Cleansing Face Milk is made with oat powder upcycled from the food and drink industry. When applied to the face this creamy oat powder repairs and restores the skin’s moisture barrier.

 

Our award-winning Cleansing Face Balm gently removes SPF, makeup and air pollution. Formulated with antioxidant-rich apricot powder and skin-soothing oat oil, this Balm leaves your skin soft and deeply cleansed. The rich texture effectively breaks down and removes makeup, pollution and impurities in the pores. The oat oil rebalances the skin’s own oils and the antibacterial rosemary oil prevents breakouts.

 

The Eye Cream brightens, refreshes, and renews, dramatically reducing the appearance of dark circles and fine lines. It’s formulated with upcycled coffee grounds and anti-inflammatory maple bark extract, a by-product of the wood industry, making it suitable for all skin types.

 

Our Face Moisturiser is a deeply hydrating, fast-absorbing face cream that nourishes and soothes skin. Enriched with cocoa butter to nourish and argan to protect.

 

Our Night Cream is formulated with replenishing niacinamide to even skin tone, hyaluronic acid to hydrate and rosehip oil to promote overnight skin regeneration. The cold-pressed upcycled blueberry extract protects against blue light and is a source of pro-retinol that works to minimise the signs of ageing skin.

 

The Face Oil with upcycled coffee oil helps to brighten and nourish the skin. It’s formulated with hydrating rosehip and skin-supporting sea buckthorn oil. Suitable for all skin types and makes an excellent hair or beard oil!

 

This reef-safe Mineral Sunscreen provides an essential physical defence against premature ageing caused by the sun. Naturally derived non-nano zinc oxide protects the skin whilst powerful antioxidant raspberry seed oil defends against free radical damage.

 

The UpCircle Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

€134,98 €168,73
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Hair Serum with Fermented Rice Water + Baobab

Our hair serum nourishes with upcycled baobab extract, fermented rice water, mushroom extract, and hyaluronic acid to hydrate, smooth, and protect for vibrant, silky hair. Suitable for all hair types.
€23,99 €29,99
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€29,99

Face Scrub with Coffee + Rosehip Oil

A natural face scrub formulated to buff away dry, dead cells to leave you feeling soft, smooth and glowy.
€18,39 €22,99
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Night Cream with Hyaluronic Acid + Niacinamide

A luxurious texture paired with protective, and repairing properties that minimise signs of ageing.
€22,39 €27,99
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SPF 25 Mineral Sunscreen

This reef-safe, dermatologically approved mineral sunscreen provides an essential physical defence against premature ageing caused by the sun. Naturally derived non-nano zinc oxide protects the skin whilst powerful antioxidant raspberry seed oil defends against free radical damage.


We formulate using only the highest quality zinc oxide that seamlessly blends in to leave nothing but a natural glow. With more than 20 iterations of this vegan sunscreen over three years, it's safe to say we've got it perfect! No wonder it's already won multiple awards!


Once applied, the lightweight formula absorbs within 15 minutes to create a natural finish with a subtle glow. Skin-soothing aloe vera calms inflammation and quenches the moisture barrier, whilst humectant glycerin seals in hydration. The plastic-free sunscreen is formulated with non-comedogenic sunflower oil as well as breakout-busting lavender oil, making it a great sunscreen for those with acne-prone skin.

Why SPF 25?: There is only 1% difference in UV ray protection between SPF 25 and SPF 30 and another 1% difference between SPF 30 and SPF 50. This means that our SPF 25 blocks 96% of UV rays whereas a SPF 30 blocks 97% - reapplying any SPF regularly is the best way to ensure your skin stays protected!

Inspiring, upcycling, uplifting: We've upcycled raspberry seeds from the juicing industry to protect and hydrate your delicate skin. It’s high in antioxidants Vitamin A and E that not only boost collagen production for plumper looking skin, but also shield skin from environmental pollution by protecting against free radical damage.


The UpCircle Promise
100 per cent vegan, certified cruelty-free and Plastic Negative. Housed in a glass jar with an aluminium lid – fully recyclable packaging. Good for you, good for the world.

€19,99 €24,99
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Two people wearing matching black 'UpCircle' shirts smiling at the camera.

Siblings by chance, business

partners by choice!

When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.


Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.


We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!

- Anna and William Brightman

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