When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.

Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.

We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!