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  • 3 min read

We're super excited to announce that we're opening a crowdfunding campaign!

For the first time since 2018, we are giving everyone including our UpCirclers the opportunity to invest in UpCircle Beauty. We know beauty and skincare is a crowded market. Lots of beauty brands can claim to be vegan, natural, handmade, organic, cruelty-free etc. and so can we... but we want to go a step further. How many brands can claim that their products have saved literally hundreds of tonnes of valuable skin-loving ingredients from ending up in landfill?! We certainly can! 

This is only the start of our circular innovations, we have big dreams and big plans ahead and YOU can be part of it!

Want to invest in UpCircle? Now's the chance!

The money funded will be used to help us grow as a company. It will be used to increase our product range and expand our reach and help us get an UpCircle product into every home. As well as helping UpCircle grow, you can earn a return if the shares grow in value over time! 

Why back us?

  • UpCircle has achieved a turnover of over £3.5 million in the last financial year ending March 22
  • Listed in big retailers such as Sainsbury’s, Holland & Barrett, Space NK, OVS, Wholefoods US, and many more to come!
  • Multi-award-winning brand with over 20,000 5* reviews
  • The UK’s #1 Upcycled Beauty Brand and Certified Plastic Negative
  • Pioneers of by-product beauty movement


How to invest? - It is super easy!

1. Simply click this link 
2. Sign up for a Crowdcube account
3. Decide how much you want to invest

Crowdfunding FAQs:

Why are you crowdfunding?

We're crowdfunding in order to continue to grow - launch new waste-fighting products, hire more people to the UpCircle team and to bring our mission to a wider audience. We'd love for you to join us on this journey!

What is equity crowdfunding?

Equity crowdfunding is the process whereby people (i.e. the ‘crowd’) invest in an
early- stage unlisted company (a company that is not listed on a stock market)
in exchange for shares in that company.

A shareholder has partial ownership of a company and stands to profit on an Exit Event (i.e. IPO, merger or sale) should the company continue to perform well and increase in value. The opposite is also true, so if the company fails investors can lose some, or all, of their investment.

What is Crowdcube?

Crowdcube is a crowdfunding platform that enables start-ups and scale-ups to
issue shares to and raise money from a wide range of everyday and experienced investors who want to share in the future of companies they believe in.

Who can invest?

Anyone over the age of 18 from anywhere in the world. However, due to local laws and regulations, retail investors located in the USA, Canada and Japan will not be able to invest in this crowdfunding campaign.

What do I get if I invest?

You’ll become a shareholder in UpCircle - a part-owner of the company. We are also offering investors a range of exclusive rewards alongside the equity they receive for their investment. We'll share more details of the rewards available once the funding platform opens.

How do I make a return on my investment?

Return may come via a liquidity event such as a trade sale, secondary market transaction or an IPO. IPO stands for Initial Public Offering - This is a public offering in which shares of a company are sold to institutional investors and usually also to retail investors. A privately owned company lists its shares on a stock exchange, making them available for purchase by the general public.
Dividends are certainly a possibility but in reality for a growth business like ours, dividends are likely to be at least 2-3 years away from being paid because profits are generally reinvested back into the business to help it grow. You are more likely to see a return from an exit e.g. sale of company or IPO (Initial Public Offering) whereby the shares that you own accumulate in value.

Can I sell or transfer my shares?

You can express your interest in selling your shares in a company via Cubex, which enables you to discover, research, and express an interest in buying or selling shares in private European companies. If enough interest is expressed in a given business, Crowdcube will seek to facilitate a transaction, and you will be notified when a sale goes live.

What is the share price and valuation?

The share price is and the valuation is £18m.

Would I be able to increase my investment amount at any time, or only at set periods?

You will only be able to increase your investment when we decide to raise more money, which may be at a point in the future. Alternatively, you may be able to privately buy or sell your shares if you can identify a buyer or seller through your own channels.

Thank you, 
Team UpCircle x