We're aware that Black Friday has a TERRIBLE reputation when it comes to sustainability, it's also a very competitive time for brands that can't (and won't!) offer our products at excessively low prices.
However, this year's economic challenges are still very much a reality for most people after a soaring inflation and your feedback has been loud and clear! 95% of consumers say the economical situation has affected their spending and 60% say they are waiting for Black Friday to make their purchases.
Recognising that many of you are prioritising getting the best deals this season, we're once again committed to create the best possible offer for you, all whilst keeping our brand & supply chain sustainable!
Our mission is to set a new standard for sustainable beauty: skincare that's upcycled, cruelty-free, vegan, plastic-negative, refillable, that gives back and goes an extra mile to support the environment. But just as importantly, we aim to be a brand that truly understands and empathises with its customers in an honest way!